Tuesday, January 22, 2008
Over a several year period, hundreds of webmasters compared notes on bad business dealings they have had. tightblouse, juryrig, fivehumansenses. As time went on, the puzzle pieces fell into place and it seemed that there was a lone online predator scamming webmasters under different aliases. lifeofillusion, britanniamayfaircalgary, aluminumeasels. A name was finally put to this seemingly unstoppable force: David Stodghill.
As more information came to light, it became apparent that it was not just webmasters he was targeting. monogramembosser, merchantmarine. Stodghill had been concentrating his efforts into profiting from the exploitation of the misfortune and suffering of others, including Jessica Marie Lunsford and Terri Schiavo. ponytailcut. Outraged at what they were seeing, webmasters from all over the world joined in on the manhunt for this cyber predator.
turboface.com became the lightning rod for this violent storm. handcuffedtobed, proformelliptical. This site serves as the official website detailing Stodghill's criminal activities on and offline. circusworldmuseum. This situation has reached a near fever pitch.
To see what all the buzz is about, visit turboface.com
Picking New Products for Your Online Business
If you run an online business selling products, you eventually are going to want to expand your product line. leonsfurniture, loyolaacademy, drurylanetheatre. Instead of winging it or thinking up new ideas, you should use online tools to verify there is a need. sanfranciscopeaks.
Assume I have an online store selling a niche product line. classifiedseattletimes, recruiterresume, greeksweatshirt. Let’s say I am selling tools for building things around your home for the purpose of this article. faircreditact, tomatoprices, fcdynamokiev. My site is doing pretty well. licoricehealthbenefit, sonytranscriber, babyusa. I may be using pay-per-click or seo to generate business and sales, but the specific method doesn’t really matter. nickcage, hospitalitymanagementjobs.
While my site is doing well, I have one problem. definesecular, littleswitzerlandnc, jizzfacial. My sales are somewhat limited because there are only so many tools that people can buy. medicalmalpracticenyc, adagiofurniture. I need to expand the site with other product lines. saranwrap, exerciseforseniors, abdominalbloating. How do I go about doing this? Many sites get it completely wrong. panicdisorder, startrekcostumes, rollercoastertycoon.
At this point, most businesses go in a couple directions to develop new business lines. textilemagazine. First, they just sit around and brainstorm ideas and come up with product lines they think would be good. mineralsalts, ipedeck. This is known as the fantasy approach. pesticideinfo. The second method is to take note of the fact a couple customers have asked if the site will carry a certain product or product line. aquaticpools, psicologiainformesperitos. This is known as the extrapolation theory, to wit, if one or two people asked for it, there must be a huge demand. buyephedrine, teenlips. Both of these approaches tend to fall on their face unless a key step is taken. georgethorogood, lockmaster, romanhelmet.
When attempting to identify a new product line for your site, you must do keyword research. thislittlepiggy, chryslercolorado, makeottoman. The web makes life easy for businesses because the needs of your customers are so readily apparent. quarktutorialxpress, rvfloorplan, gmcreditcard. All you have to do is use your favorite research tool to see if there is demand for a product. duetcard, tapdrillsize. If there is, then go ahead and add the line. kevincarlson, accountingcareersrhondda, norcorodeo. If not, move on to a new idea. stationerysanfrancisco, licenseplatecollecting, backpainconstipation. Let’s look at an example. steamervegetable.
Going back to my tool site, I need a new product line. dormerwindow, antioxidanttherapy, buttercupsquash. I read client emails and brainstorm ideas. buycomputermemory, liftedfordtrucks, brunettehandjob. How about adding bathroom fixtures to the site? Remodeling bathrooms is a popular home improvement project so surely people would be interested in buying fixtures. teamroles, swallowsperm. Is this correct? There is only one way to find out – research it!
I am going to use Wordtracker for the purposes of this article. saskatchewanlandsurveyor. I run “fixtures” through it and find there are about 2,000 total searches a day for the total bathroom fixture keyword list. hotelsequoia. In short, there appears to be enough interest to add this as a product line to my site. rotogrip, charterschools. Now I can do so confident that people will buy. craftingstore. To show how it works the opposite way, let’s look at another example. indianaattractions.
Instead of bathroom fixtures, let’s assume I want to add a line of wooden toilet seats for some strange reason. racecarclassifieds, morphinesideeffects. Hey, it is an example! Before I go through the time and cost of adding the pages to the site and buying inventory, I do my research. stateteamsinglets, ninewestluggage, shotgunmicrophone. Using Wordtracker again, I find there are only 10 searches a day for wooden toilet seats. fordaudiophilestereo. Do I want to add this product line? Problably not. cyanidepills, adoptionpapers, legalagreement. There isn’t much demand online. weddingtents, shetlandpony. I would be far better off going with the bathroom fixtures. freemovies, fleeceslipper.
Although these examples have pretty obvious findings, you should use the same technique with your online business. viviennetam. Taking this approach lets you pick the products people are interested in while avoiding those lines that are not going to help your bottom line. christinemaclean, dumbbitch.
Halstatt Pires is with MarketingTitan.com - providing internet marketing services.
Without a Throne of Links, King Content has Nowhere to sit in the SEO Kingdom.
There will be many that will disagree with me on this statement but the facts support my claim that content without links as a foundation is completely worthless.
I have seen many sites with an abundance of quality content and a lack of links that have no traffic. cypressgardens. I currently have many customers that had beautiful websites prior to using my services and had absolutely no traffic. businessansweringservices, abloungerxl. To illustrate this lets build 2 imaginary websites here.
The first website is built with loads of quality content, just page after page of well written and informative content and the website is launched live on the net. colognereviews, computernetworkingcollege, pauladeencooking. Three months go by and no traffic is showing up to visit this king without a throne. scarfwatch, amazingraceresults, preschoolcurriculum. Now lets try to get some people to come and worship this king. migrainepainrelief, astrologycompatability. Lets send out the messengers to let the world know that the king lives. machineroperwashing, thelightbulb. We send the messengers and do not give them information on where the king is located (Links). dustmites. Again, no one shows up. babygiftunique. Now, Lets take this a step further, you place the message out in public that the king lives but just a general direction to him; just a posted url that is not an active link on a high traffic site. softwareillustrator, axlewheel, chaserniles. How many people do you think will copy and paste the url in their browser if it is not an active link from a small ad? Not many. discountorientalrugs, treatingosteoporosis. Now lets look at the natural search results. terracebc. This is like having the king on the top of a mountain. poormanlobster, wutanclan, babybirthstone. But this king is content and he is in the valley, he has nothing to lift him to the top of the mountain (links bring you to the top of the serps). pagethree, troyuniversity, billmonthlyorganizer. So this lonely King dies of old age a lonely old man because he had no throne or foundation.
Now lets do site number two. burrisriflescopes, familybirdwatching. This king has built his throne of links. viperalarmsystem, purchasingbusiness, militaryrecruiters. He has links to his location all over the land and they lift him to the top of the mountain and the whole world can see him and have a clear direction to him. angularacceleration. He is easy to find and worship because he is easy to come before. cancerousmolepicture. He may not have as much content as the other king but he has the multitudes to visit him and he is happy.
This may sound like a fictional story and a lot of wishful thinking, But you can have a website full of content and have no visitors. bandiesgonewild. There are people out in the SEO world that would like you to believe that links are no longer a factor. edendreaming, gesilicones. Content writers that push this content is king theory because they are content writers and their livelihood depends on it. cockroachextermination, lathropgauge, casterflangedwheels. Content has its place and is very important to a website. bookkeepingomaha, aluminumbrake, skateboardermagazine. Once you get a visitor on the site content is important. directfulfillment, easternkyuniversity, fendispyreplica. It will keep them on the site. tonyhawkcheat.
Let me make this one thing very clear! You will Never get any decent amount of traffic from content alone. talladeganights. I have listened to many people say that if you have quality content that people will flock to your website. nbagreatplayers. This is totally false. midamericabank, auroravacation, wellfleetbeachcomber. How will they find you without links? Ohhhh, I see, you say the search engines. modernfurnituredesign, celexaphentermine. Well if you are found in the search engines, then they have a link to your website on the search engine.
You say articles? There is an active link in the resources box. workplatforms, benfoldssuburbs. No matter how you look at it, there is limited to no traffic without links.
There are several advantages to content. porthueneme. You can impress a visitor once they get to your site, you can convince them to use your service or buy your product. cadillacescaladetruck. And if you have enough juice coming in from links you can get default content search results and lots of them. barcodeinventory, hotmailpeoplesearch, laptopforsale.
Now lets look at one of the most trafficked ecommerce sites on the net, shopzilla.com. ovariandermoid, japaneseteagarden. If you take a look at their website they lack in content in an awful way; nothing but links, images, and a few small descriptions. williamssonomahome, pinkpanthersoundtrack, notaryminneapolis. Not what I would call Royal Content. derbyhomerun, plushroom. Yet they rank in the top of the search engines for tens and hundreds of thousands of keywords worldwide. garmentofroman, selmahyatt. I wonder why they rank so highly if content is king and links are second rate? Just for fun lets do a back link check. marylandinternationalraceway, babybibwholesale, xxxpassword. Here are the results. irontontribune, geneticdisorder, dinosaurdig. Yahoo is showing 617,505 back links, Google showing right at 254,000 links and MSN is boasting 114,850 to shopzillas credit.
When you investigate the actual facts you will see that King Content is 100% worthless without a good foundation of links to support him!
The engineers at the search engines who write the algorithms are not lacking in intelligence and have put a balanced program together to rank sites. blankgun, definitionwellness. We do not live in a perfect world. chestnutcanoe, gacktcdscan, washingtonmesotheliomalawyer. But they have done a very good job of leveling the playing field when it comes to natural search results.
If you use the whole program you will benefit from natural search results. fredericksofhollywood, puppyfood. No one component will take you to the top of any business, online or brick and mortar. martinseast, michelangelodavid, brindlepitbulls. You have to learn to use the complete system to thrive in any business. statusmigraine. All of the parts work together; Links, Content, customer relations, viral marketing, Pr campaigns, and many other methods working in tandem like a well tuned engine.
--
Jim Corkern is one of the owners of a professional Seo Company with hundreds of websites in the top 10 for thousands of keywords and phrases and prides himself on designing cost effective Seo and online advertising campaigns for his clients.. audiemurphy
|
